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Toss Becomes the Face of Billiato: Cassper Nyovest’s Fast-Growing Alcohol Brand

Kojo Addison | February 3, 2023
Toss Billiato

Pholoso Masombuka, popularly known as Toss, is officially the first brand ambassador for Billiato, the luxury liqueur brand owned by rapper Cassper Nyovest. This announcement was made by Nyovest himself on Thursday, marking a significant step in the fast-rising career of the new-age pantsula artist. The 23-year-old artist received massive airplay with his hit single “Umlando” which also went viral due to its accompanying dance challenge. 

Toss expressed his joy and gratitude after signing the lucrative deal, saying that he considers this opportunity to be the start of great things to come in his career. He stated, “I am so honored and humbled to be the new brand ambassador for Billiato. This is a major milestone for me, and I feel as though this is just the beginning of many beautiful things for me and my career. I would like to extend my heartfelt gratitude to Cassper Nyovest and the entire team at Billiato for this incredible honor. I am thrilled to be a part of such a magnificent team, and I can’t wait to share the taste of wealth with my fans.”

Entrepreneur and rapper Nyovest, whose real name is Refiloe Phoolo, expressed his excitement about working with Toss. He said, “We are delighted to welcome Toss to the Billiato family. This new venture marks a significant step in taking Billiato to even greater heights. I am confident that Toss’s passion and drive will add immense value to our brand, and I am looking forward to collaborating with him to achieve our shared goals.”


The name Billiato is a nickname taken from the word Billion and has roots in the culture found in the Vaal, where residents consider themselves as Italians. Nyovest explained, “Billiato is a state of mind and represents the idea of being ‘ghetto fabulous.’ Our goal is to provide a product that is both high-quality and affordable, and I am confident that with Toss on board, we will be able to achieve this.”

Over the years, there has been a growing trend of celebrities attaching their names to popular and well-loved brands. Rappers, TV personalities, sports stars, and fashion designers have all added their names to products they believe in. This recent partnership between Toss and Billiato is yet another example of how celebrities are leveraging their influence to expand their brands and create new opportunities.

Cassper Nyovest via Twitter

Late last year, Nyovest announced that Billiato was one of the best-selling liqueur brands in South Africa. He said, “In our first year, we have already broken into the top 10, and we are the fastest-growing liquor brand. The support we have received from our fans has been overwhelming, and we are grateful for all the love and support. #BilliatoATasteOfWealth.”

This partnership between Toss and Billiato is a significant milestone in the careers of both artists. Toss is a rising star in the amapiano music scene, and this new venture will help him reach an even wider audience. Meanwhile, Nyovest’s entrepreneurial skills and his passion for creating high-quality and affordable products are sure to take Billiato to new heights. Both artists are poised for success, and fans can look forward to more exciting collaborations in the future.

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